My Services

Website creation from A to Z

Development of specifications with the client and definition of the client’s « smart » objectives during a first meeting. Creation of website using an open source content management software to create optimized and efficient sites. Obtaining a domain for your site and setting up hosting.

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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the acquisition channel that generates the most return on investment. Natural referencing consists of gaining audience and notoriety for free and continuously over the long term. It enables you to acquire the best positions on Google to be at the top of the list and generate leads on a continuous basis. On the other hand, Search Engine Advertizing (SEA) campaigns can be used in addition to search engine optimization to attract specific audiences at a specific time.

To optimize SEO I work on the 3 types of SEO:

• On-Page SEO (Internal): text optimization, internal linking, webpages optimization (structure, meta data, keywords, URL, image optimization…)
• Off-Page SEO (external): indexation, external linking…
• Technical SEO: sitemap, HTTPS protocol, URL, adaptation to mobile…

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Brand image development

Thanks to my experiences and training in business development, I create and adapt my clients’ brand image according to the audience and the desired result. A wide range of actions can be implemented:

• visual harmony
• creation of business cards
• logo design
• customer support
• creation of packaging
• creation of giveaways
• …

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Installation of Google Analytics tool

Linking your site to the Google Analytics tool enables you to obtain detailed views and reports on your audience as well as know their behavior on your site. You can know the average age of people visiting your site, where they are located, which links they click on, how long they spend on each of your pages… Using this data makes website content adaptation more accurate and help planning suitable campaigns.

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Clients review campaigns

Review campaigns enables to collect your customers’ opinions on their experiences with your business. They are sent at the time you want to the customers you want. These reviews are added directly to Google Maps and contribute to your brand image growth.

Management and optimisation of existing website

Adaptation to the software used to create your website. Management and adaptation of the website according to the new objective defined by the client. Analysis of the existing website to optimize its content.

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Search Engine Avdertizing (SEA)

Google Ads campaigns enable to target a consumer audience on a specific webpage or form. Targeted ads will appear at the top or sides of the results pages. This is an auction system between you and your competitors on chosen keywords and locations. It is important to mention that the SEA technique complements SEO and does not replace it! SEA campaigns without good SEO are as useful as beating water. The return on investment of SEA will not be as important as the desired result if it is not coupled with SEO. My expertise allows my clients to find an optimized balance between these practices in order to maximize return on investment.

There are two types of SEA campaigns that can coexist:

• The « search » campaign: distribution at the top of the list of search engine results. For example: for the google search « all-inclusive Hawaii trip price » below is the difference between a search campaign (first result) and a classic result without any campaign (second result). The search campaign appears as first result and mentions the word « Sponsored » or « Ad ».

• The “display” campaign: distribution on search engine partner sites. For example: for the same query in Google, by clicking on one of the proposed results this is what appears on the screen. Two “display” campaigns are framed in red.

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Management of establishments on Google Maps

Visibility on Google Maps is essential to attract customers. In a world where technology is king, customers are attracted by the past experiences of your previous customers. This is why it is important to take care of your presentation on this channels.